Copywriting

So, you need something written in English? And it needs to be good?

Let’s see if I can help.

Below you’ll find more details about me, but the very basics are:

I write things in English – Lots of different things.
I also check things in English and make them better.
I’m from the UK, but now I live in Helsinki.
I’m always happy to get emails with questions or offers.

Click here and say hello. I’d like to write something for you, too.

info@henryloveless.com

How I work.

We have a chat, and I’ll help you define the brief.

You can tell me some details:

What you’re looking for
Why you want it
Who is going to read it
When you need it

And I’ll do my best to understand the situation and get to work.

Experience.

Scroll down and you’ll find other people I’ve helped, and details of what I did.

How much does it cost?

Very reasonable. I work to an hourly rate, so there is no fixed price. However, I can give you an estimate before the work starts. Very often my work comes in under budget.

I’ll share an Excel, so that you can see how much work has been completed and how much it’s cost so far. At the end of the month, I’ll send you an invoice.

Anytime you want, you can pull the plug and walk away. It hasn’t happened yet.

What I can offer

An ear for the natural. I know what sounds right, or wrong, so you don’t have to worry.
Experience with British English and UK culture, European English, South America and Spanish.
A personality. I have flexibility with language to add feeling to your text. I can make it interesting, fun, serious, light, dark. Or fun. Hopefully fun.
A knowledge of Finland and Finnish people.
I’m a Native English speaker — about 45 years experience of intensive English use.
I’ve been teaching English for over twenty years. I’m good at understanding what you are trying to say.
I’m a qualified English Examiner. I have to know the English language really, really well.
Incredible curiosity and motivation with new projects.

More good things

I live in Finland, in Helsinki. If you do too, I can come into your office and you can talk to me in person. Or you can buy me a beer when the job’s done.
Or you can find me if I take your money and run.
This is my life. I’m an entrepreneur, not part of a big company. My business name is my name. My reputation is important, so I really try to do a good job.
Personal connection. I do the work. Just me. If you have any questions, problems, doubts – come to me.
Reasonable price. I charge a rate that’s good for me and good for you. You don’t get a grumpy copywriter trying to fit in as many jobs a possible in order to pay rent. And you don’t pay % to a middleman.
Experience. I studied Journalism, I wrote for magazines, now I write for marketing. Oh, and my own book is published next year (2026).

WORK examples

Uponor

Taking interviews and organising them / editing them into readable dialogues.

Great for SEO, informative, interesting, expert, authoritative – all the things that seem to make Google happy these days.

QUVA

Needed an external opinion to check some texts.

They wanted to be sure the stories were logical, and that the point (and business relevance) was clear.

Gummerus

Copy editing for marketing materials. The book ‘blurb’ had to be easily readable, but also captivating.

Polhem

Editing and proofreading a new website.

The language needed the right energy for the company profile and (as is often the case) needed to be done quickly.

Otava

Editor ‘The Nature of Finnish Nature’ – Heli Laaksonen.

I worked closely with the translator and author on an English version of a book of poems about Finnish nature. The texts needed to convey the same spirit and energy as the originals and use language appropriate and accessible to the target audience.

The City is Ours

Helping artist communicate their vision.

Working on a series on books, the text is the artistic message. It’s essential that it is clear, but also accessible.

More examples

References

I hired Henry to help organise and proofread our back-catalogue of book summaries and author profiles, and then to upload them to our new website. He worked diligently and to a high-standard throughout, coordinating well with various team members in person and over the internet. He was especially professional, and flexible with his time, as the launch deadline approached and the workload increased. He was always helpful, friendly and eager to do a good job.

- Jonas Forth, Head Of Digital at Moomin Characters